TYPOGRAPHY - PROJECT 1


10.10.18 - 17.10.18 (Week 7 - Week 8)
Helen Angelia (0336203)
Typography
Project 1 - Text Formatting and Expression




LECTURES


LECTURE 7 : Types of Fonts, Text/Formatting Text and Text/Texture

10.10.18 (Week 7)


TYPES OF FONTS

Some of fonts differences are subtle while others are not very subtle.
Fonts that over-simplified are divided to 2: Serif and Sans Serif.
However, in reality fonts are divided into:

1. Serif 
  • most common text, 
  • can be used as headings, 
  • refer to the little feet or arms that hang of the end of letter strokes. 
  • There are 3 sub categories: 
  • Old Style (human handwriting), Modern (typefaces no longer mimicking handwriting) and Square Serif (modern creation typefaces from Egypt).
2. Sans Serif
  • fonts without serifs and usually have an overall even stroke weight, which creates little contrast for letters, 
  • more easy to read than Serif  
  • can evoke more modern look for a report but some feel can be harder to read in a comparison to Serif.
3. Display 
  • decorative fonts and used as attention getting headline fonts.
4. Script 
  • mimic handwriting, 
  • the fonts touching one another, 
  • should never be used for capital letters and traditional for formal invitations 
  • example: traditional and modern script.
5. Text 
  • hand-drawn letter by early monks for religious books.
6. Mono-Spaced
  •  most fonts proportionally spaced.
7. Dingbats 
  • Symbols.


FONT STYLES
  • refers to the individual font's weight (example: regular, bold, italic).
  • Term font styles to typeface is referring to weight of individual fonts.
  • Typeface refers to family or one family.

SPECIAL STYLES
  • Typeset to print
  • Typesetters by computer
  • Picalscale Rulers for resizing the body text then to typesetters and will read it negative and designer paste it on the artwork.
  • In shorten, type it and it will show what it looks like.

SMALL CAPS AND ALL CAPS (EXPERT FONTS)
  • Known align figures
  • Numbers in caps height and base line
  • Americans use lower case numerals
  • Base line shift
  • Condensed typeface (vertical stretch) and extended typeface (horizontal sketch)


Caps Height and Base Line in Text Form



Caps Height and Base Line in Number Form


Caps Height and Base Line in Number Form 2 


TEXT / FORMATTING TEXT

Text / Tracking : Kerning and Letter spacing

Kerning : adjustments of space between the letters.
Letter spacing : increasing spacing between the letters.
Tracking : when we do both of kerning and letter spacing.

Adobe Illustrator or In Design macbook:
Option + Left Arrow : Kern
Option + Right Arrow : Letter spacing


COUNTER FORM, LINE OF READING AND RIVERS

When we read, we don't need individual letters, because we read patterns (shape).

Too much black on body text makes the space tight
Too much white on body text makes the space loose.
So it has to be even.


ALIGNMENT
  • Flush Left : it's the space on the right that's obvious.
  • Centred : can't be used for long sentence because of line of reading.
  • Flush Right : difficult for our eyes and not recommended for long sentences.
  • Justified : having large rivers on body text is not acceptable.

TEXT / TEXTURE

Different typefaces suits different messages, we have to read first then we can understand.


TEXT / TYPE LEADING AND LINE LENGTH
  • Easy reading
  • Type Size : point size of typeface (8-12 point size).
  • Leading : each line of text.
  • Line length : distance of the sentence and not more than 45-60 or 35-65.

TEXT / TYPE SPECIMEN BOOK

When we choose something for projects, print out several fonts.

Composition requirement: text should create a page.



Lecture 8 : -

17/10/18 (Week 8)

There was no lecture, we continued our book making project.




INSTRUCTIONS

Module Information Booklet (MIB)






PROJECT 1 (Week 7 - Week 8)


10.10.18 (Week 7)

We started to learn a software called In Design. We practiced to make left alignment, centred alignment, right alignment and justified left alignment. 

For the left, right and centred alignment, we need to make smooth curves at the end of the lines. 
As for the justified left alignment, we need to ensure that the gaps or rivers between the words weren't too big.


Fig 2.1 Left Alignment


Fig 2.2 Centred Alignment


Fig 2.3 Right Alignment


Fig 2.4 Justified Left Alignment


17.10.18 (Week 8)

We were tasked to choose one sentence that we like and express them in fonts, just like the type expression assignment. We chose one kind of alignment and try to make a book from it in In Design.

I chose the justified left alignment for the book and I've tried to express the sentence that I picked.


Fig 2.5 My First Attempt in Sentence Expression


Fig 2.6 My Second Attempt in Sentence Expression


Fig 2.7 First Title Attempt in Sentence Expression


Fig 2.8 The Directed Sentence Expression by Mr. Shamsul


Fig 2.9 The Directed Sentence Expression by Mr. Shamsul 2




Fig 2.10 Third Attempt of Sentence Expression


Fig 3.1 Final Outcome of Front Cover


Fig 3.2 Final Outcome of First Page


Fig 3.3 Final Outcome of Second Page


Fig 3.4 Final Outcome of Third Page


Fig 3.5 Final Outcome of Back Cover

Fig 3.6 
Final Outcome Thumbnail




Fig 3.7
PDF File Final Outcome


FEEDBACK

10.10.18 (Week 7)

General Feedback : We were told to only use the 10 types fonts family that has been provided by the lecturers in Google Drive. Then for the project, we could decide our own column (how many column we want to make) and we shouldn't forget to type what fonts we're using. After that, we printed them all out.

Specific Feedback : The lecturers were checking the type expression once again. They told me that my sparkle was still too weak, I depend too much on the graphic and for the animation, I need to make a new one. For the project feedback; they said that mine was fine, although sometimes the curves weren't too smooth, because I couldn't press Alt + Arrow for more than 3 times. But both the lecturers told me not to forced it and to just leave it as it is. So overall, they accepted my works.

17.10.18 (Week 8)

General Feedback : We were told to have a research of famous graphic designers or typography specialists Mr. Vinod mentioned, because the lecturers said that students sentence expressions weren't good enough and doesn't meet their expectation.

Specific Feedback : Mr. Vinod said that my sentence expression meant for something 'used and abused' and when he saw my work, it doesn't reflect the word 'abused'. He wants me to figure it out myself of how to express it and that's why his explanation weren't too clear. Mr. Shamsul also commented my sentence expression was hard to read. He helped me by showing me how to get it done.

04.11.18 (Week 11)

Online Feedback: Mr. Shamsul said my third attempt style of sentence expression was not very consistent.


Fig 3.6
Feedback from Mr. Shamsul

09.11.18 (Week 11)

Online Feedback: Mr. Vinod said that I have very interesting work, but I might have difficulty in printing because of the words that I applied in the centre might lead to missed alignment.


Fig 3.7
 Feedback from Mr. Vinod



REFLECTIONS

EXPERIENCES

10.10.18 (Week 7)

At first, I didn't understand what the lecturers were talking about for the alignments. They were talking too fast and didn't really give us the overall picture. They explained it in complicated ways and made me confused. But then, I kept asking to my left and right and also to the lecturers again until I could make it in time for my alignments to get done. When they said that my work was good, it feels like all my hard work pays off.

17.10.18 (Week 8)

It was really hard how to figure out the sentence expression easy to read. Especially when I couldn't download the 10 types family fonts that has been provided in Google Drive. Everyone else could express their sentences in various ways, but I got limited by only using 5 types family fonts only.

OBSERVATIONS

10.10.18 (Week 7)

My overall work could be said as good, but the process was stressing me out. It was actually pretty easy once I get the hang of it, but I still need to improve... a lot.

17.10.18 (Week 8)

My sentence expression still hasn't been easy to read. It could make people confused and I should cut out a few lines out and try to just stick on what the message of the sentence trying to say. I should make it as a readable book more.

FINDINGS

10.10.18 (Week 7)

I found out that this task was actually pretty fun. I love reading, so when I pretty much knew a little bit about the process of making a book or an article, it satisfies me.

17.10.18 (Week 8)

I found out that I should read more books and try to do more researches on the graphic designers and typography specialists.






FURTHER READINGS

I couldn't find books that contains anything from Project 1, but I read books about calligraphy which still contains knowledge I could use.

The Splendour of Islamic Calligraphy by Abdelkebir Khatibi and Mohammed Sijelmassi

Week 7



This book explains about how calligraphy is an art which combines images with the written word and perhaps as its most brilliant in the Islamic world. Islamic calligraphy took its inspiration from Muslim belief in the divine origin of Arabic writing. A calligraphic tradition has flourished for over a thousand years - not only in manuscript decoration but in architecture, ceramics and painting.



Islamic Calligraphy in Architecture, Ceramics and Painting


The Splendour of Islamic Calligraphy provides a comprehensive and fascinating survey on the subject from its earliest origin to the present day. It explains with the help of numerous line drawings the geometrical and ornamental principles of calligraphy, and examines the interdependence of script and page decoration. Many in colour, and some showing enlarged details, these photographs reproduce in stunning detail a range of manuscript pages, paintings and other works of art to illustrate the supreme craftmanship of Islamic calligraphy.


The Aura of Alif : The Art of Writing in Islam by Jürgen Wasim Frembgen ed.

Week 8



This book tells us about an essential link between the cultural realms of Islam which aims to open viewer's eyes to the beauty of Arabic writing and depth of its meaning. The book represents the contextual and symbolic intentions of writing in religion, magic, and poetry.

Writing surfaces include not only parchment, papyrus, and paper, but also ceramics, metal, stone, wood, leather, and textiles. The book represents works from the art of the ruling elite to folk art and everyday aesthetics. Muslim cultures' artistic forms of expression are brought to life in this lavishly illustrated book, which includes contributions by renowned international experts in their field and explores the art of writing in Islam in all its richness and diversity.






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